How DO we keep our prices so low?

There are two key reasons: we purchase in quantity, and we work directly with the manufacturers. Most of our instruments are made for us, and in fact, we visit the factories several times a year.This direct communication is essential to make sure we get the instruments with all the correct specifications and that they are made to the best quality standards.

 By purchasing direct from the manufacturers, we avoid the standard up-pricing of having a jobber and distributor. That is two less people to pay, so it saves you money. 

Then we have instruments shipped in quantity to our USA warehouse...this also is saves you money, compared to the traditional method of selling instruments.

The final key is that we sell exclusively on the web. There is no store or no sales people to pay, just more savings for you. 

So it is not magic, it is good business. But please don't forget, we are musicians, and that is why we got into this business. We are not selling cheap instruments, we are selling quality instruments at very reasonable prices.